Outside-In: The Role of Social Entrepreneurs in Public Sector Transformation

This policy paper explores the role of social entrepreneurs as “outside-in” actors in public sector transformation. It argues that, in a period of profound institutional transition, public systems need to learn not only from within formal structures but also from actors operating at their boundaries. The briefing examines how social entrepreneurs generate practice-based learning, test new approaches, and help public institutions adapt to complex challenges such as health inequalities, social fragmentation, and declining trust.

“The decisive governance question is not how tightly performance is controlled, but how deeply institutions are willing to learn from, and respond to, the knowledge generated beyond their boundaries.”

Mark Swift – Founder & CEO, Wellbeing Enterprises CIC

Public sector leaders should recognise, relate to, and resource social entrepreneurs as a vital source of outside-in system capacity. This means creating more porous institutional boundaries, investing in relational learning spaces, and reforming commissioning and governance so that practice-based learning can inform long-term system change.


Meet the author

Mark Swift

Mark Swift is a serial social entrepreneur who has championed community-centred approaches to health and wellbeing for more than two decades. As the Founder and CEO of Wellbeing Enterprises, he has built one of the UK’s leading organisations in this field, pioneering innovative models that empower people and communities to take charge of their own wellbeing.

A recognised thought leader and Ashoka Fellow, Mark’s work sits at the intersection of community power and system change – creating the conditions for citizens to lead, shape, and sustain thriving communities. He is also a Fellow of the Local Policy Innovation Partnership at City-REDI, University of Birmingham, and of the Heseltine Institute for Public Policy, Practice and Place at the University of Liverpool.

Find out more about Mark

Publications

Place-based Business Case and Economic Appraisal: Capacity and Capability

This report, by Alice Pugh, City-REDI, University of Birmingham, examines the capacity and capability of officers working in strategic authorities to develop, commission, scrutinise and use business cases and economic appraisals, while also considering the implications of devolution for place-based investment and assurance. The report draws on a mixed-methods survey

Local Innovations, Shared Lessons: Unpacking HDRC Community Engagement and Partnership Working in London

This research report focuses specifically on public and partner engagement across London’s Health Determinants Research Collaborations (HDRCs) and comparator boroughs, evaluating how local authorities are reshaping collaborative networks to address health inequalities. The study draws on 18 semi-structured interviews across six London local authorities: Islington, Tower Hamlets, Ealing, Lambeth, Southwark,

Green and Pleasant Land? Rural Resilience in the Welsh Marches

Throughout 2026, the LPIP Hub at City-REDI, University of Birmingham is examining the resilience of the Welsh Marches, the historic and intensely rural places that have long formed the border between England and Wales. The project comprises this first report, examining what published data tell us about the readiness of